Graduated from the New York School of Visual Arts, he has worked for large international agencies, such as JWT DMB&B, Mccann Erickson, and Saatchi & Saatchi, achieving the position of creative director. He won several awards for campaigns for clients such as Ford, Kodak, and Burger King, until he began directing films for the giants of the global market, such asTylenol and Pepcid-AC. His career in Brazil began in the early 1970s, when he came to work here with JWT. In 2002, he decided to come back to Brazil, as a director of commercial films, and spent some time at São Paulo-based Republika Filmes. He recently established a partnership with Movie&Art, where he works as an international stage manager and executive producer, applying all of his knowledge and professionalism in the area of Production Service (link to production service).