One of the most outstanding movie producers in Brazil, his portfolio includes over five thousand commercial films. His career began at 18, at Cinema Novo, where he worked with Luis Carlos Barreto. At 22, he had his own production studio for commercial films.

He worked in the feature film “A Vingança dos Doze” (http://epipoca.uol.com.br/filmes_detalhes.php?idf=18807), directed by Marcos Faria, next to executive producer Leon Hirszman, "the greatest articulator that the Brazilian cinema has ever had", according to Cacá Diegues. In 1971, he worked side by side with Hirszman once more, along with Lívio Bruni and Marcos Farias, in the feature film “Faustão” (http://epipoca.uol.com.br/filmes_detalhes.php?idf=18808), directed by Eduardo Coutinho. He then began producing commercials at Lynx Film, Brazil’s largest producer at the time, and a stage for events that left a mark in the Brazilian movies and advertisement market. He founded the production agency 2P, in Rio, and then Movie&Art, with partners Izaias Almada, Olivier Perroy, and Luiz Eduardo Campelo, the only one who remains a partner to this day.

In addition to his extensive experience with commercial films, institutional videos, and short-films, he has produced and co-produced representative films from several phases in the Brazilian cinema. Between 1984 and 1985, during the military distension, he co-produced “Sonho Sem Fim” (link to the film), by Lauro Escorel Filho, “Nunca Fomos Tão Felizes” (link to the  film), by Murilo Salles, and “Evangelho Segundo Teotônio” (link to film), by Vladimir Carvalho.  In 1995, he co-produced “Terra Estrangeira” (link to the film), by Walter Salles and Daniela Thomas, a film that marked the comeback of Brazilian cinema, after a recession period during the Collor government. More recently, he has taken over great box office hits: “Noel, O Poeta da Vila” (link to the film) by Ricardo Van Steen, “Caixa 2" (link to the film), and “Última Parada 174” (link to the film), both by Bruno Barreto.